The French luxury powerhouse Louis Vuitton has announced to roll over its services to all the major cities of China. On its 1st anniversary, the company announced that services will start working from July 15.
The launch of these stores will prove helpful for the smaller cities as they will also have an easy access to the products of brands 24/7. Louis Vuitton is serving 12 major cities in China since last year and some of those cities include Beijing, Guangzhou, Chongqing, and Shanghai.
The company waited one year to expand its services to all the cities so that the smaller cities can also have an access to the products and suitable 7-days return policy.
A few days before this announcement, the company lowers the prices of its products to cope with the tax policies of China. This announcement was followed by similar ones from other companies like Burberry and Gucci. Those Chinese who are luxury lovers will benefit a lot from the expansion of the services and lower prices.
The company announced that it would give some exclusive products to celebrate its anniversary including a twisted bag and a pink handbag. The fans can also get their hands on Le Jour Se Leve – the latest fragrance – by pre-ordering it online.
Another factor that would help grow Louis Vuitton quickly in China is its speedy delivery. SF express is the Chinese delivery system which is used by the e-commerce stores of the brands like Chanel, Loius Vuitton, Prada, and Gucci.
The company delivers the parcel in days depending on the location of the customer. But the rival company JD.com said that it can deliver the parcel in 90 minutes only. In June 2017, the company announced that it would change the way of delivering couriers to the customers as the delivery boy wearing white gloves will carry the parcel in an electric car rather on a scooter.
This new shipping service of JD is available in big cities like Beijing, Guangzhou, and Shanghai. While commenting on this, Xia Ding, the president of JD said that this is just the beginning of the efforts that the company has taken to strengthen its relations with the luxury brands.
All these brands make up for in exclusivity to compensate what they lacked in shipping. There are many famous brands who provide a limited range of products at their online stores but at Louis Vuitton, customers can have access to the wide range of the products. The only products which are not available at their site are Capucine’s collection which was first introduced in 2013.
Last month a report was published by Bain in which it was reported that the sale of luxury goods in Chine to expected to increase 22 to 24% in 2018. And this is double the rate of what the growth rate is elsewhere in the world. Increasing online sales in the country will benefit brands to promote their luxury goods as the Chinese government is trying its best to boost the consumption of local products.
When the Chinese govt announced to cut down import duties on the luxury goods, Louis Vuitton responded in the best possible way. The exclusive statement of the brand said that the company will fully support the actions of the Chinese govt to cut down import duties.
Keeping in mind the announcement, the company has decided to cut down the prices of luxury goods to support the government. Caijing, a Chinese media outlet reported that the new prices have already been updated on the official site of the company and on its online stores as well. It was further reported by the outlet that the brand has decreased the prices by 3 to 5%.
With all this said, China has certainly fueled the growth of the fashion industry and the Chinese consumers have gathered outside Louis Vuitton stores to buy the leather goods. The competition between JD.com, Louis Vuitton, and Gucci is heating up as the latter has launched its own e-commerce store in China.