Luxury brands in the world of fashion are indeed considered timeless, but this doesn’t necessarily mean that they can’t stop being competitive with one another. Trends come and go so they make sure that they are up to date with whatever is going on in the fashion scene.
When it comes to fur, leather, shoes, and other accessories, Fendi is one of the names to look for on the list of luxury brands, and they are also making sure that they stay relevant and on trend, with the help of course of their famous brand ambassadors. This time around, they are definitely making headlines for getting not just one, not just two, but three generations of Kardashians in one photoshoot.
The Kardashians have always managed to stay in the spotlight. Everyone knows everything about them simply because they broadcast their lives on television for more than a decade now. They have also taken over the world of social media by being some of the most followed people there.
Because of their massive influence on their fans, more and more brands are trying to work with them since it would surely go viral and more people would want to find out what they are endorsing.
Fendi Takes On The Kardashians
One of those brands is the luxury fashion of Fendi, if you are thinking that it is just an ordinary fashion shoot with one of the Kardashians, well you’re totally wrong. That is because Fendi managed to get three of them all at once, Kris Jenner, who is the matriarch of the family, one of her daughters Kim, and for the very first time, Kim’s daughter North West, made her fashion debut at the age of 5.
— Kim Kardashian West (@KimKardashian) July 10, 2018
Kris, Kim, and North were chosen to front the #MeandMyPeekaboo campaign for Fendi’s 10th anniversary and with that goes their iconic Peekaboo bag. The three posed for candid shots that were all taken in California.
The photoshoot was said to be going for a natural and intimate look for the family, to be able to showcase their personal side. According to the chief executive of Fendi, Serge Braunschwig, they chose to collaborate with famous families, just like the Kardashians. The reasons are that they are controversial, and the world knows it, but they want to be able to let them showcase that they could also be like any other normal family and let them explore the side they’ve never seen before.
Kim admitted that North has always been interested in fashion and beauty. She has always seen her trying to do makeup and mix-match her clothes. Kim also said that North has been watching a lot of makeup tutorials on YouTube, that she actually want to film one of her own.
However, she revealed that she doesn’t think that her daughter is ready to be part of social media yet, she seems a bit too young to be there and be exposed to the world. Especially with the fact that she came from a well-known family and not everyone actually likes them, which is why there are so many haters and bashers.
Kim doesn’t think her daughter is old enough to be exposed to that kind of negativity. Which is why as much as possible she is trying to limit her exposure to it, and just slowly ease her to the social media world without her having too much of it.
These @fendi memories ✨ I will always cherish shooting this campaign with my mom @krisjenner & daughter. Video shot by @marcushyde celebrating the anniversary of the Peek A Boo bag! #FendiFamily #MeAndMyPeekABoo pic.twitter.com/uCXuktnN37
— Kim Kardashian West (@KimKardashian) July 10, 2018
5-Year-Old Fashionista
The eldest daughter of rapper Kanye West and Kim Kardashian has been known for having the trendiest style even when she was still a baby. Her dad is known to be incredibly fashionable and even has is own line as well as fashion shows. 37-year-old Kim Kardashian even admitted that her fashion sense became way better when she married West, and for obvious reasons, it has already rubbed off of their eldest daughter North.
“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family" – Silvia Venturini Fendi
— Kim Kardashian West (@KimKardashian) July 9, 2018
Kim admitted that she tries not to always have her children make an appearance on their reality show, but it is just inevitable. This is usually where people get a glimpse of how fashionable 5-year-old North is. Aside from that, she is also making an appearance on her mother’s social media pages as well. This then led to designers wanting to be the first to work with this little fashionista, and Fendi got the spot.